Both CRM and ERP software offer a plethora of benefits to CPG businesses, including:
Increased Efficiency and Productivity: CRM and ERP systems help streamline operations and automate processes, which can lead to improved efficiency and higher workflow productivity.
Better Customer Relationships: CRM software allows companies to keep track of customer data, such as contact information, purchase history, and preferences. This can help build relationships with customers and provide a better customer experience.
Visibility and Transparency: ERP software offers a comprehensive view of the business, which can help identify areas for improvement and areas of opportunity.
Cost Savings: Automating processes and streamlining operations can lead to cost savings for the company.